Xiaomi coj qhov chaw tshaj plaws hauv Q2 domestic TWS headsets, nrog OPPO kev xa khoom nce 119%
Oct 09, 2022| Xiaomi coj qhov chaw tshaj plaws hauv Q2 domestic TWS headsets, nrog OPPO kev xa khoom nce 119%
Canalys hnub no tau tshaj tawm nws lub ntiaj teb TWS headset qhia cov txheeb cais rau lub quarter thib ob ntawm 2022. Raws li tsab ntawv ceeb toom, TWS yog tib tus kheej cov khoom siv ntse ntse kom loj hlob hauv lub quarter thib ob ntawm 2022, loj hlob 8% xyoo rau xyoo rau 63 lab units. , nrog rau kev lag luam Indian yog tus tsav tsheb loj ntawm kev loj hlob rau qeb.
Is Nrias teb, tam sim no yog lub ntiaj teb thib peb kev lag luam loj tshaj plaws rau TWS cov khoom siv, bucked tus qauv hauv peb lub hlis twg nrog loj 55.0% nce hauv kev xa khoom. Tsis tas li ntawd, txawm tias qhov nce hauv kev xa khoom, TWS kev lag luam tus nqi poob qis los ntawm 2.9%, uas txhais tau hais tias kev lag luam macroeconomic poob qis tau cuam tshuam rau cov kab hauv qab ntawm cov neeg muag khoom.
Raws li kev txheeb cais, hauv Q2 xyoo no, Xiaomi tau dhau Apple los ua qhov chaw sab saum toj hauv lub teb chaws TWS lub mloog pob ntseg nrog kev ua lag luam sib koom ntawm 14%, thiab tsoo cov khoom lag luam sab saum toj hauv Lavxias nrog kev lag luam sib koom ntawm 31%. Txawm li cas los xij, los ntawm tag nrho cov ntaub ntawv, kev lag luam hauv tsev TWS lub mloog pob ntseg hauv lub quarter thib ob tsis yog qhov zoo tagnrho, qhov kev loj hlob ntawm cov npe ib mus rau plaub yog nthwv dej liab, qhov loj tshaj Xiaomi txawm poob los ntawm 30%, tsuas yog tus thib tsib qeb duas OPPO. khaws cia qhov kev loj hlob zoo, thiab tau txais kev nthuav dav ntxiv ntawm 119%.
Kev lag luam tshawb fawb lub koom haum Strategy Analytics yav dhau los tau tshaj tawm tsab ntawv tshaj tawm kwv yees tias Bluetooth TWS pob ntseg yuav loj hlob hauv 2022 thiab 2023. Cov kws tshuaj ntsuam ntseeg tias Apple, Xiaomi, realme, JBL, vivo, OPPO, Samsung thiab lwm cov tuam txhab loj yuav ntsib txoj kev pheej hmoo ntawm kev poob ntawm Bluetooth. cov khoom siv, thiab Apple tseem xav tias yuav coj TWS lub mloog pob ntseg ua lag luam. Tsis tas li ntawd, txo kev nqis peev vim muaj kev sib kis, txo tib neeg lub peev, thiab kev tshem tawm thoob ntiaj teb cov khoom lag luam txhua qhov cuam tshuam kev loj hlob mus ntev ntawm TWS lub mloog pob ntseg lag luam.
